GIMB Label

General criteria for GIMB projects 

The organisation may be refused permission to use the GIMB Label if the application is inadmissible.

  • Relevance of the project : Relevance refers to whether or not the planned project is in keeping with the objectives of the GIMB Plan and real needs on the ground. It is important to have clear objectives from the outset when designing a project. Should any changes occur in either the problems initially identified or the context (physical, political, economic, social, environmental or institutional), adjustments should be made or a new orientation given.
  • Efficacy of the project:  Efficacy relates to achievement of the objectives. It is the comparison between the objectives set at the outset and the achieved/expected outcomes. The interest lies in being able to measure the gaps and analyse them.
  • Efficiency of the project : The central question raised by the efficiency criterion is "has the project been optimally implemented? It questions whether the best possible use has been made of the resources and means to carry through the project.
  • Impact of the project : An impact study measures actual/expected effects of the action in the medium and long term. This involves all the significant and lasting changes in the lives and environment of the people (and groups of people) taking part directly or indirectly in the project. It also measures whether any effects lasting after the end of the project were considered.
  • Visibility of the project : To communicate effectively, a communication plan should be drawn up to ensure optimum visibility of the project (at either local and/or national level). The communication materials must highlight the GIMB framework and Label at every opportunity.
  • Coverage of the project: Coverage refers to the proportion of targeted beneficiaries compared to the population that could potentially be reached. The issue is whether all the people (and groups of people) likely to be able to take advantage of the project can be reached.
  • Comprehensiveness of the project: The project must cover both aspects of GIMB: It must include several coherent measures concerning a balanced diet and physical activity. Even though the activities in the field need not necessarily take place simultaneously, a good balance between the 2 components will be expected.
  • Compliance with national recommendations on a balanced diet and physical activity.
  • A balanced food offer : If the project provides for activities involving the preparation and/or distribution of meals or other foodstuffs, the organisation must ensure that the dishes are nutritionally balanced.
  • An offer of health-enhancing physical activity : Physical training, exercises and games must be designed to promote physical health and must not be harmful or dangerous for the participants' health.
  • Inclusion of health equity measures: The project includes elements intended to combat social health inequalities. The principle of " access for all " will apply. In concrete terms this means ensuring everyone has access to a balanced diet and physical activity regardless of background or social class.
  • Detailed description of the project : The action for which the use of the Label is sought must be described to the Executive Committee in detail using the form enclosed. The application should be sent to the GIMB evaluation unit at the Ministry of Health at the latest 6 weeks before the action begins.
  • Project evaluation/report : The managers undertake to submit a brief evaluation of the project using the self-evaluation form. It will also be necessary to submit visuals (photos, videos, leaflets, etc.) so that they can be placed on our communication and dissemination platforms.
  • Financial and commercial aspects of the project. The Label may not be used for any profit motive or commercial purposes. Direct or indirect promotion of any product or brand using the Label is prohibited. However, the organiser may receive financial support for activities that meet the general criteria for GIMB projects. A specific request for approval is to be sent to the evaluation unit.
  • Conditions of inadmissibility:
    • The application submission date is not at least 6 weeks before the project start date.
    • The subject of the project is outside the scope.
    • The project is not in the public interest.
    • The project is therapeutic or curative (with the exception of secondary and tertiary prevention support measures).
    • The Label is to be used for commercial purposes.

Compliance with the general terms and conditions of use of the GIMB Label

Managers undertake to comply with the general terms and conditions of use of the Label :

  • Use of the Label is subject to the approval of the approbation GIMB Coordination Office at the Ministry of Health.
  • Use of the GIMB Label is limited to the period when the project in underway, as specified in the initial application. If use of the Label is extended or reprised, prior approval must be sought again.
  • The Label may not appear alongside or in close proximity to logos or trademarks for products incompatible with the promotion of a healthy lifestyle (alcohol, tobacco, etc.).
  • The appearance of the Label must not be altered by the user (colour, image and slogan). Only the dimensions may be adapted to the medium used.
  • The GIMB evaluation unit reserves the right to withdraw permission to use the Label if the terms and conditions of use or the general spirit of the project are not met or cease to be met. The user will not have any claim to compensation in the event of the suspension or withdrawal of the right to use the Label.

Compliance with data protection law

The GIMB team is subject to the legislation on personal data processing, in particular:

  • Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter, GDPR);
  • The Law of 1 August 2018 setting up the National Commission for Data Protection (Commission nationale pour la protection des données) and implementing Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.

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